This article delves into the connection between the two industries, looking at how translation providers assist travel and tourism firms, and how this enhances the travel experience for tourists.

Language and travel

The travel and tourism industry has long been familiar with the exceptional language requirements of travellers, and the need to ensure that tourists are able to access information in their native language while they are travelling.

The industry quickly adopted the benefits of the digital revolution, allowing tourists the opportunity to check out hotels, book excursions, take virtual tours, and so on, all from the comfort of their own home.

However, in order to appeal to tourists from diverse regions of the world and ensure that online content is accessible in many languages, the travel and tourism industry partner with translation providers.

Translation providers offer the following services to the travel and tourism industry:

Localization

Translation

Design

Interpreting

These services offer the industry the ability to connect with global customers in their native language, ensuring design aspects are familiar, content is culturally appropriate, and that their brand is universally recognizable.

Language and media

We rely heavily on our smartphones in today’s ultra-connected world and this is especially true when we are on holiday.

We might need to ask for directions, view a menu, search for a particular service, renew a visa, or book a day trip, and in order to do this quickly and effectively we need to access content, on a smartphone or device, which is in our native language.

The travel and tourism industry, including everything from airlines to government departments, understand this requirement and translation providers ensure they deliver.

Social media sites, websites, menus, health and safety information, customer services, legal and governmental information are usually all available in multiple languages for users to access while they are travelling.

Translation providers use native-speaking linguists to ensure that the language used within each translation is accurate and culturally appropriate.

Travel, tourism and Creative Word

We are experts in providing quality translations for the travel and tourism industry and have partnered with household names for two decades.

We are also based in the heart of a country that caters for tourists as a cultural obligation so we really do appreciate the importance of language in demonstrating hospitality.

Working within the whole chain of the tourism and hospitality industry, from hotels to marketing companies, and from airlines to government tourism departments, ensures we appreciate the complete picture and gives us a unique perspective in understanding and catering to the needs of the whole industry.

This is why our business approach, people, words and passion are different, and we excel at what we do – just ask our clients…

Fly Dubai

Emirates Tours

Dahabiya

Holiday Autos

Abu Dhabi Tourism

Dubai Tourism

Contact us now for more information about travel and tourism translations or to discuss your next translation project.

The post Why the tourism and translation industries are perfect partners appeared first on Creative Word, Dubai.

In a new publication, ‘The Future of English: Global Perspectives’ the authors sought to discover how English – “its teaching, assessment, and use in business will be affected in a rapidly changing world”.

The publication is part of a long-term research programme designed to identify which “key trends will define the role of English as a global language in the coming decade” and also to explore “the issues and opportunities for countries around the world in achieving their goals for the use of English”.

This article looks at some of the main points of the research, including what role the English language might play in multicultural societies and to what extent employment drives the future of English.

Read on to find out more…

The global dominance of the English language

The English language is the most spoken language in the world, with around 1.5billion people speaking it natively, or as a second language.

It has the ability to connect people (through a shared first or second language) and is also one of the UN’s 6 official languages alongside, Arabic, Spanish, Russian, Chinese and French.

According to the British Council publication, English will remain the “dominant global lingua franca (a language used by people with different native languages to communicate with each other), but the role it plays in the lives of individuals or in policies will begin to change”.

This change is dependent upon many factors including the ‘digital divide’.

Many communities around the world have limited access to technology which can impact their ability to learn the English language leading to significant social, economic, and educational repercussions for those communities.

However, the publication suggest that the English language can look forward to continued prominence with the “number of learners remaining stable or rising over the next ten years”.

The role of English in multicultural societies

The publication used data and information from 49 countries and territories, many of which are now multicultural societies.

This multiculturalism has become the norm in many regions due to exploration, colonisation, migration and latterly, globalization.

Within these multicultural societies, English is often one the languages used by individuals during everyday conversations and has given rise to non-native speaking people using a “full range of languages organically and fluidly – a practice known as ‘translanguaging’.”

This has led to some governments restricting the use of English in certain settings (such as the Italian government) while others (such as the Ukrainian government) have pushed for dual language signs throughout the country and are creating regulations for promoting the use of the English language among officials.

The publication suggests that the English language now increasingly “belongs” to anybody that uses it, and it can be used however they like, in whatever form suits the situation, in order to successfully interact with others.

To what extent does employment drive the use of English?

Globalization and technological advances have changed the way organizations and corporations operate, and this had led to a change in skills required of employees.

According to the publication, many of these organizations previously desired employees who possessed highly technical skills, but now they are looking for employees who are good all-rounders with the ability to combine technical know-how with interpersonal ‘soft skills’ such as cultural awareness, teambuilding and problem solving.

These skills are vital in multicultural teams or multilingual workforces which are now far more common.

As with social and personal communications around the world, English is also the lingua franca of the business world.

It is often the ‘official’ language of choice for multinational organizations, and so the notion of ‘international business’ demands the expansion and the development of the use of English.

Similarly, English is becoming a “requirement for all sectors of industry” at all levels and it is not only those in senior positions or professional roles who are required to be proficient in the English language, but also those who work in lower-skilled roles such as, tourism or retail.

The publication also addresses the question of whether “English [will] remain the world’s most sought-after language”.

It suggests that its use, and the number of learners will likely rise over the next decade, and the main factors for this will be education, employment, technology and global mobility.

Employers, parents, and learners are driving the need for English language education and proficiency as they see it as a “necessity for success in life, learning and employment”.

As the data shows, “the future of English is interesting, dynamic and contextual” and for now at least, English is set to continue to “connect people and change lives”.

If you’d like to know more about the research undertaken by the British Council or read the publication itself, click here.

The post The future of the English language in a global setting appeared first on Creative Word, Dubai.

However, we’re here to make that task a little easier by exploring why our clients recommend our language services and looking at how our expert team make every project a success.

Read on to find out more…

Why do our clients recommend us?

Here at Creative Word, our clients are at the heart of everything we do – from our dedicated relationship managers to our highly-skilled native speaking translators – our team are focussed on ensuring a quality end product with minimal fuss.

We offer quality translations, completed on time, and accomplished with the proficiency and skill you’d expect from a world-class language services provider.

Therefore, our clients recommend our language services for the following reasons:

Quality – our language services consistently deliver high-quality translations, interpretations, and language solutions for a range of high-profile clients across numerous industries.
Our clients tell us they appreciate the accuracy, fluency, and attention to detail in every project we undertake here at Creative Word.
With ISO9001 accredited processes our excellent project managers and qualified translators ensure quality translations every time.

Reliability – we adhere to clients’ deadlines and commitments, ensuring timely delivery of projects without compromising on quality because we understand that our translations represent your business, and ours.
Clients trust us to meet their linguistic needs efficiently and consistently, and our dedicated teams of project managers and relationships managers ensure our clients’ requirements are fulfilled, taking care of any special requests or deadlines.

Language and industry skill – our team consists of highly knowledgeable linguists, translators, and interpreters who are experts in various languages and specialized fields.
Clients value our expertise in industry-specific terminology, especially in highly-technical industries such as, legal, financial, IT, oil and gas, and media and TV.
Our clients are assured of a professional, accurate and culturally appropriate translation.

Customization – we tailor our language services to meet the unique requirements of each client, whether it’s adapting to specific dialects or accommodating formatting preferences, we prioritize customization to ensure genuine client satisfaction.
With access to over 1000 professional, native linguists, we are certain we can meet every client’s language requirement.

Customer service – we maintain clear and open communication channels with clients throughout the project lifecycle via our relationship managers.
By keeping clients informed and addressing their concerns promptly, we build trust and foster positive relationships.
Our clients are everything to us and we make sure you always receive a five-star service.
Our aim is to always “strive for excellence” and “be passionate about our services”.

Cost-effectiveness – our language services offer competitive pricing without compromising on quality and our clients recognize the value we provide in terms of both affordability and excellence.
We aim to always work to budget, letting clients know in advance if there are any issues.
Communication is key in this area so our relationship managers keep clients up-dated regularly.

Clients recommend our language services because we consistently deliver exceptional results, prioritize client satisfaction, and maintain transparency and professionalism throughout the whole process.

What do our clients say about us?

Our clients often tell us they have enjoyed the process of working with us and that our teams are professional, courteous, diligent, and approachable.

Don’t just take our word for it though, here is what a few of our clients have to say about us…

Custard Communication – “Everything went very well!! We’ve had experiences with “uppity” translators in the past and that wasn’t the case with the team on site. They were lovely!! The client seemed happy and we have a full debrief planned for this week so thank you for now and please extend our thanks to the team too.”

Fly Dubai – “It has been a pleasure and we really appreciate all the effort you have put in to helping us out with our last-minute requests”

Proctor & Gamble – “…this is amazing news. Thank you for your great collaboration, as always.”

Baxter – “Thanks so much for your excellent services”

Al Tamimi – “Many thanks for your quick assistance. We know how busy you are!”

To find out more about partnering with Creative Word on your next translation project, contact us now.

Alternatively, you might like to find out more about some the language services we offer by clicking the links below.
Translation 
Localization 
Design
Interpreting 
Training 

The post Here’s why our clients recommend our language services appeared first on Creative Word, Dubai.

Below we delve into the world of languages and explore some of the most extraordinary features…

Language, speech and communication

As humans, we are gifted with the amazing characteristics of speech, communication and language, and with the help of digital technologies we can now connect with people on the other side of the world, have a conversation with someone who doesn’t speak our language, or even learn a new language, or two, ourselves.

There are over 7,000 languages in the world at present but there are fears that some of the rarest ones are in decline due to fewer speakers and the amalgamation of people in what were once, far-flung regions of the world.

About 40% of these rare languages have fewer than 1,000 speakers so it is seen as an important task to preserve and record these languages for future generations.

Of course, some languages are very common and have millions of speakers worldwide.

The UN lists six official languages:

• Arabic

• English

• French

• Russian

• Spanish

• Chinese

These languages account for just under 3 billion (less than half) of the world’s population as either a first or second languages.

The world’s most multilingual country

Many countries have more than one official language; Bolivia, for example, lists 37 official languages while the UAE lists only one official language (Arabic) even though many Emiratis speak fluent English and it is considered a common language in the region.

Surprisingly, the world’s most multilingual country is believed to be Papua New Guinea.

There are over 800 indigenous languages spoken here due to the country’s vast cultural and biological diversity which has previously meant that native people were naturally segregated by geographical features such as dense forests or mountains, so each area had its own language.

The official languages of the region reflect its colonial past with English, Tok Pisin (English-based with an indigenous mix) and Hiri Motu (based on the Motu language but with added English and Tok Pisin).

Many of the languages spoken in Papua New Guinea are now considered to be endangered with young people preferring to speak in one of the three official languages.

Other countries with diverse and multiple languages include:

Indonesia – just over 700 recorded languages but only around 250 of these are commonly spoken today

Nigeria – over 500 languages are recorded but there is dispute if these are dialects or languages. English is generally used in schools and for official purposes with around 60,000 000 speakers. Hausa is second with 48,000 000 speakers

India – around 400 languages including 387 living and 11 extinct languages

United States of America – 350+ according to census information

The world’s top ten most spoken languages

While there are thousands of different languages, and possibly millions of distinct dialects, the following languages are the world’s most spoken according to Ethnologue who have collected language data over the last 15 years:

1. English – 1.5 billion speakers worldwide

2. Mandarin Chinese – 1.1 billion

3. Hindi – 609.5 million

4. Spanish – 559.1 million

5. French – 309.8 million

6. Standard Arabic – 274 million

7. Bengali – 272.8 million

8. Portuguese – 263.6 million

9. Russian – 255 million

10. Urdu – 231.7 million

If you are looking to learn a new language, choosing one the top ten languages from the list above will give the opportunity to communicate with at least a quarter of a million speakers!

The post Fascinating facts and features of the world’s many languages appeared first on Creative Word, Dubai.

However, translation and localization services aren’t just about meeting a legal obligation, they also ensure effective communication with regional audiences, giving firms a dependable brand presence and a recognizable ‘local’ identity.

Language services give global firms a direct and meaningful connection to their target audience.

Professional language services providers (LSPs) work with a variety of industries on a daily basis to create and foster this ‘connection’ but here at Creative Word, we tend to work with a few specific industries more frequently than others.

Below you’ll find the top 3 industries that use our language services and which benefit from our translation and localization services on a regular basis.

1. Legal industry

As mentioned in the introduction above, many industries require translation and localization services for legal reasons, including everything from employment contracts to MOUs (memorandum of understanding).

Virtually every type of industry, operating outside of their domestic market, will require translations of a legal nature due to ensuring compliance with local legal regulations and guidelines.

These usually tend to be certified translations and carry a legal obligation to be formally translated and ‘certified’ by a qualified LSP or translator.

The same is also true for individuals requiring legal translations such as official documents (marriage certificates, visas, immigration documents, and so on).

However, here at Creative Word, we don’t only work with individuals, and industry-wide legal translations.

Our partnerships with many legal firms in Dubai led us to open our regional office there in 2010 and enables us to better serve our legal clients in the region, offering a comprehensive range of language services to legal professionals.

We also work the Dubai Legal Affairs Department, so our clients can expect their translations to be accurate and reliable.

We offer the following legal services:
Legal Translations
Certified Translations
Contract Translations
Ministry of Justice (MOJ) certified translations
Court Interpreters
Transcriptions – court and arbitration hearings
CLPD Training
Cultural Awareness Training

2. Financial industry

The finance industry is extraordinarily complex and its language requirements are also intricate, including aspects such as, industry-specific terminology, precise practices, and regional variations (including legal variances).

Providing translation and localization services for the finance industry means working in partnership with banks, insurance companies, fintech providers, investment houses, and so on.

Customized language services are essential; accuracy, security, reliability and time-sensitivity are also paramount.

Global players within the finance industry need to attract customers from multiple countries around the world which means adapting everything from localized customer services and chat bots to marketing materials and in-store documents.

At Creative Word, we work closely with our finance partners such as, the Dubai International Financial Centre (DIFC) offering the following language services:

Translation – financial statements, annual reports, RFP’s proposals, presentations, websites, contracts, editorial etc.
Interpreters – business meetings, negotiations, conferences
Training – business etiquette, cultural awareness, language
Localization – websites, e-commerce, digital media

3. Tourism industry

The tourism industry relies heavily on language services to attract overseas customers through marketing materials.
For many countries, tourism is also the backbone of economy, and attracting as many tourists as possible is essential to the well-being of the majority of the population.

For instance, in Macau (a city and special administrative region of the People’s Republic of China) over 50% of the GDP is generated by direct travel and tourism, and in the Maldives, a third of GDP is due to tourism.

As a language services provider based in Dubai, with offices in the UK, Europe and the Middle East, we have a superior understanding of the requirements of the travel industry.

This led to being the preferred choice of LSP for FlyDubai, for whom we have completed numerous translation projects in 15 language pairs, alongside interpreting and website translation.

We worked directly with the internal content management system (CMS), press releases, marketing & advertising, manuals and legal documents.

We support our travel and tourism clients with the following services:

Translation – websites, press releases, brochures, marketing materials, apps
Interpreters – concierge services, business meetings, conferences
Training – etiquette, protocol, customer service, cultural awareness, language
Localization – social media, software, digital media

Whatever industry your firm operates within, and whichever language(s) you require for your translation project, the Creative Word team are ready to help you achieve your objective.

Contact us now to find out more.

The post 3 industries that benefit from our translation and localization services appeared first on Creative Word, Dubai.

Translations services for the retail sector help to drive sales by providing potential customers with detailed information about products in their native language, localizing marketing campaigns, and improving multilingual customer services.

Research also shows that over 70% of customers want product reviews in their native language, 65% prefer to read content (including websites, blogs, and online customer services) in their primary language, and 40% won’t even consider making a purchase in another language.

Translation services for the retail sector are essential for international success – read on to discover more…

What Type of Translation Services are used by the Retail Sector?

Translation services for the retail sector can cover everything from product packaging to overseas employee contracts and the services each retail firm requires will be different based upon their needs in any given moment.

However, there are some translation services which are routinely used in the retail sector, and we have outlined these below:

• Product Packaging – this is vital for overseas customers and in many countries is a legal requirement of a sale. Accurately translated product packing ensures customers know exactly what they are buying and what is in the box.

• Marketing – translating or localizing marketing campaigns offers retail firms greater opportunities for success and ensures your target audience engage with the campaign at every level. If they don’t understand your ad, or it causes cultural offence, they aren’t likely to make a purchase.

• Point of Sale Material – you know your target audience and what might sway them to make a purchase in your home territory, but customers aren’t always the same the world over. POS materials must be localized for each region or language to attract potential customers and retain existing ones.

• Customer Services – making international sales is great but if you don’t offer native-language customer services or after-care you risk losing repeat custom and your brand reputation can suffer.

• Brochures – these might be available online or as a physical object but if your customers can’t understand the language in which they are written, they wont engage with the information, products or services offered.

• Website Translation and Localization – often the first port of call for international sales is your website. The statistics in the introduction above, show just how important it is to have a website which offers native-language product reviews, content, and purchase options.

• App Localization and Translation – many customers are now using retailer’s apps to make purchases, so it makes sense to localize your app for customers who don’t speak the primary language as it encourages engagement and improves user experience. Mobile App usage has increased significantly over the last few years and looks set to continue on this trend.

Why Use Translation Services for the Retail Sector?

E-Commerce now dominates most firms’ revenues and has revolutionized how we shop, do business, and make purchases.

However, to compete successfully at a global level it is necessary to offer multilingual options for customers whose native language doesn’t match your website’s first language.

For instance, a high-end retail firm originating in the UAE, with an Arabic-language only website, is unlikely to appeal to a native English-speaking audience (even if they like the products), but if they offer an English-language version then they increase their chances of making a sale in the UK or to other English-speaking audiences.

It is also worth remembering that retail translation services are based on more than just language – they must also consider cultural aspects linked to any new regions, countries, or languages in order to ensure your message is understood by your new audience.

Similarly, your brand must be translated and localized for new audiences so that there is instantly recognizable consistency around the globe, yet it remains culturally acceptable in each location.

A Professional Language Services Provider (LSP) can assist with all of the above, and the following points highlight how working with the right LSP can help your retail firm achieve global success:

• Larger Audience – the world is big place with a potential audience of around 7billion people, in order to reach them, you’ll need to speak their language!

• More Sales – with 40% of consumers saying they won’t consider making a purchase in another language it makes financial sense to translate and localize for multiple languages.

• Cultural Acceptance and Sensitivity – localizing your content for a specific audience is essential in order to ensure your message is accurate and appropriate, and to help overcome cultural barriers.

• SEO – offering your website in multiple languages, and using translated/localized keywords, will improve your rank on search engines and ensure your audience can find you and your products.

• Competition – expanding into the global marketplace obviously offers an additional revenue opportunity but translating your website can also improve sales within your home territory to foreign-language speaking residents.

• Boosting Brand Awareness – multilingual marketing and websites help to boost your brand awareness and is actually a very cost-effective method for increasing global engagement.

At Creative Word, we’ve supported many international firms with their translation and localization projects to help them achieve their global ambitions.

Contact us now to see how we can help you.

The post Translation Services for the Retail Sector appeared first on Creative Word, Dubai.

Running from 1st October 2021 to 31st March 2022, Expo 2020 offers visitors the opportunity to view the most exciting and innovative global collaborations linked to the sub-themes of Opportunity, Mobility and Sustainability, all in one purpose-built site.

Some of the greatest inventions in recent history have first been show-cased at previous World Expos – for instance, Alexander Graham Bell demonstrated the world’s first telephone in 1876 at Philadelphia’s Expo and the first mechanical computer was displayed at the 1862 London International Exhibition on Industry and Art.

World Expos are places where virtually every nation’s finest creative, technological, and innovative minds come together to showcase the future – it is an opportunity to great to miss!

What’s on Offer at Expo 2020?

With 192 country pavilions, food from every corner of the world, entertainment ranging from opera to A-list stars, business and entrepreneurship, sports and wellbeing, architecture, and so much more, there really is something to suit every taste and thrill every sense.

Below you’ll find a snapshot of each district and some of the experiences available:

Country Pavilions

Each participating country has its own pavilion where visitors can fully immerse themselves in the culture and engage with the futuristic concepts created by each nation.

With 192 countries to choose from you’ll be spoilt for choice.

Each country has chosen one of the sub-themes (sustainability, opportunity, or mobility) which is reflected within their pavilion and the experiences available.

Sustainability District

Within the Sustainability District, you’ll see some of the world’s most advanced technology in action, be able to see what countries are doing to champion sustainability, and can experience how humans can enjoy living in harmony with nature in a high-tech future.

Countries within the Sustainability District include Brazil, Singapore, and Germany.

Here you’ll find waterfalls, rainforests, futuristic labs, miniature worlds, and much, much more.

Mobility District

Within our world of limitless connections, human progress is driven by mobility which transforms the way we live, connect with others, understand cultures, exchange information, and adapt.

The Mobility District showcases a futuristic, global society where the physical and digital worlds are connected to create a harmonious global culture where knowledge, goods, and ideas are exchanged with phenomenal speed.

Within the Mobility District you find countries such as, Australia, Russia, and the Republic of Korea.

They showcase autonomous vehicles, space travel, new concepts in mobility devices (which can be viewed in action on a 330m track) and so much more.

Opportunity District

The Opportunity District is the key to unlocking opportunities that can help individuals and communities create a promising future. It is the place where ideas come to life, and you can witness how each of these opportunities provide hope for all of us.

Dreams and aspirations are transformed into tomorrow’s realities and future possibilities are revealed.

Countries in the Opportunity District include the UK, Monaco and the Ukraine.

Here you’ll find futuristic technologies creating 3 ‘smart zones’, a garden of opportunity where it is possible to see things differently, and you can even hike up the ‘Swiss Alps‘!

Business Opportunities at Expo 2020

However, Expo 2020 isn’t all play…there is work to be done too.

With a full calendar of events and occasions linked to the business world such as, global investment forums, inspiring addresses from key speakers, and investor pitching conferences, there are unique opportunities waiting for you and your business.

More information about Expo 2020 can be found at the Expo 2020 Dubai UAE website.

The post Why Visit Expo 2020 Dubai? appeared first on Creative Word, Dubai.

It is, as the name suggests, a highly technical field!

However, there are a few tips that can make the process easier for everyone involved, and that ensure the translation project goes smoothly from start to finish.

1. Keep it Simple

This may sound contrary to the blog title, after all, how can something technical be made simple?

However, there are ways to minimise the potential risk for errors, and keeping things as simple as possible is definitely number 1 on the list.

In order to keep things as simple as possible follow these guidelines:

• Ensure you are clear on your brief and consistent in all discussions with your LSP

• Keep language and sentence structure as straightforward as possible, avoiding protracted linguistic constructions!

• Provide your LSP with as much supporting documentation as possible (manuals, regulations, product data, and so on)

• Create a list of industry specific terms so this can be translated in readiness for the main project

2. Choose a Language Services Provider who Specializes in your Industry

If you require a technical translation, you’ll need to recruit a LSP who uses linguists and translators who are also experts in your industry.

For example, here at Creative Word, our key areas of expertise are:

• Legal translations

• Tourism Translations

• Oil and Gas

• Financial

• Marketing and PR

• Media and TV

• Publishing

• Retail

This means, that when we perform a translation within one of these industries, we will use a translator, or group of translators, who are also trained in the related industry.

In this way, our clients can be certain they will receive the most accurate translation possible.

Using a translator trained in your industry ensures they have an intimate knowledge of the terminology, acronyms, market, and the expected standards required for this type of translation.

Similarly, the translator should also be a native speaker of the target language.

Native speakers understand linguistic nuance, tone of voice, cultural references, audience expectations, and are able to ensure your message is clearly and accurately conveyed.

3. Create a Glossary of Terms

Working with a professional language services provider on your technical translation project will certainly help to smooth the process and ensure your project is completed on time and within budget.

One way you can help guarantee consistency and accuracy within the translation project is by providing your LSP with a glossary of terms.

This glossary should cover all frequently used terms, contain a list of acronyms and abbreviations (and their meaning), list specific phrases commonly used, and also any personally preferred terms or words linked to your particular business or industry.

This glossary can be used on successive translation projects, helping to ensure consistency throughout each and every project. It can also be updated regularly so that it remains current.

Technical translations are notoriously tricky but by finding the right LSP to work with on your project increases the chance of accuracy.

Contact a member of the Creative Word team for an informal discussion about how we can help achieve success for your technical translation project.

The post Top Tips for Improving Technical Translation Accuracy appeared first on Creative Word, Dubai.

The tourism industry has quickly adapted to the digital revolution giving global travellers the opportunity to explore their choices for day trips, hotels, restaurants, and so on, before stepping a sandal on sunny shores!

However, the large number of transactions which are completed daily online within the tourism industry are due, in a large part, to translation services.

Translation and tourism go hand-in-hand and below you’ll find more reasons why this is the case…

International Customers Expect Quality Translations

Of course, this doesn’t just apply to the tourism industry, but potential tourism customers are unlikely to complete a booking if they can’t understand specific instructions, or if it appears the company have put little effort into their translated website.

As a matter of fact, customers are more inclined to click off a website that is poorly translated than make the purchase, and this is often due to a lack of trust in the website generated by the inaccurate translation.

Research conducted in 2019 by the Common Sense Advisory Research (CSA) found that we prefer to purchase online in our native language and believe that a quality translation conveys the “brand, reputation, and trustworthiness” of a business.

Multilingual Translation Helps Promote Individual Tourism-based Firms

Reaching new clients who don’t speak the same language as you is far easier with a quality, professional translation.

Potential customers can find you in their online search, browse your website, confidently make a purchase and will be happy to recommend you to other people.

Translating and localizing a tourism-based website is just the first step in reaching international customers – there is also the potential to reach many more by translating social media platforms, blogs, customer services, and so on.

Translation Improves SEO for Tourism Industry Websites

In order for a tourism-based firm to rank on search engines in another country (and language) they must offer content in the new language.

For instance, if you have an English-language only website you aren’t going to rank on a search engine in any other language so could potentially miss new foreign customers.

Reaching global customers means translating your website into specific languages that best suits your requirements and objectives so that you will improve your SEO ranking on online searches.

Translation for Tourism Requires Native Speaking Linguists

This actually applies to all translations, no matter which industry or language.

Native speaking linguists offer the best language adaption for foreign customers and ensure the original message is conveyed accurately, sensitively, and with cultural relevance.

For tourism translations, it also helps to find a translator who has knowledge of not only the language and culture, but also the topography of the country.

For instance, it is difficult to accurately describe a setting such as, a quaint English village, if you have never seen one!

At Creative Word, we are experts in translation and localization for the tourism industry and regularly work with high-profile organizations such as, Fly Dubai.

For more information about how we can help your tourism-based business succeed in a global market, check out our dedicated Tourism page, or contact us here.

The post Your Guide to Translation for the Tourism Industry appeared first on Creative Word, Dubai.