When working with people from another country have you ever been frustrated by the fact that they do things differently? That they don’t seem to prioritise items as you would? That they don’t communicate clearly enough?

Everyone is conditioned by culture – we all have differences in values, assumptions and perceptions that are expressed in the way we behave, interact and do business. Nowhere can this be more detrimental than in an international workplace, where misunderstandings based on culture can cause issues in teams, make or break lucrative business deals, international mergers and any other type of cross-cultural working.