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Have you ever felt frustrated when working with colleagues or clients from another culture?
These are common signs of cultural differences in values, behaviours, and assumptions. While culture shapes how we work, lead, and interact, misunderstandings in an international context can damage business deals, derail projects, and weaken teams.
At Creative Word, we design and deliver impactful cultural awareness training that brings measurable ROI.
Whether it’s an expatriate relocation session, an introduction to Arab culture, team-building, or remote collaboration, our solutions empower individuals to work confidently and effectively across cultures.
We collaborate with you to develop bespoke training that reflects your goals, teams, and challenges—because no two cultures, or companies, are the same.
We offer a comprehensive suite of training courses, each designed to meet the particular needs of the participants.
For people wanting to understand and appreciate the cultural nuances of a specific country, we introduce them to the culture, language, etiquette, and business styles. We cover all major countries including the Middle East, China, India, Japan, Korea, Russia, and Thailand.
Did you know many international assignees fail in their new locations due to the inability to adjust? Our courses prepare assignees and/or their families for life abroad. We focus on familiarizing participants with the new country’s culture, people, values, daily life, and business culture.
Our world-class corporate and business leadership coaching courses are aimed at supervisors, managers, executives, and CEOs. Leadership today requires the ability to direct and inspire across cultural boundaries. We help individuals develop their leadership skills within an intercultural framework.
Intercultural training is moving towards a behaviour-centred approach. Businesses and organisations have realised that their personnel need more than facts and figures or dos and don’ts about people from different cultures. Intercultural competency is about the ability to work across cultures through an instilled understanding of cultures on a general level in terms of communication and working styles.
The companies and organisations of today consist of staff from the four corners of the globe. Colleagues work in multicultural teams either in the same office or across borders. We are committed to assisting businesses get the best out of their multicultural teams through our cross-cultural team building courses.
The need to sell, communicate, and work with an increasingly multicultural audience both at home and abroad requires a certain level of intercultural awareness. We offer a number of first-class cross-cultural courses on communication and sales skills, assisting business personnel in building awareness of intercultural differences that could impact the success of their roles.
Our first-class negotiation training course provides instructive and insightful coaching on how to negotiate effectively with different cultures. Cross-cultural negotiation training is aimed at business personnel either travelling abroad for negotiations or hosting clients/customers from abroad. We provide key information on approaches to, tactics in, and etiquette surrounding negotiation.
Our Customer Services courses are aimed at a range of sectors and industries. Essentially, all courses look at how to provide customer service excellence when working cross-culturally. Our courses provide participants within organisations, whether managers or frontline staff, with key cross-cultural skills to enable them to deal more effectively with foreign customers.