our training
Business Training for the Arab World
With our experienced trainers and proven methodology, we offer world-class courses designed to positively impact your business in the Arab world. Contact us to learn how we can help.
our training
One of Our Training Courses Can Get You Ahead of the Pack
Business success hinges on clear communication. When two cultures work together but cannot communicate effectively, success becomes a challenge. Our exceptional cross-cultural training course on the Arab world and Middle East (Arab Cultural Awareness) equips you with the skills, knowledge, and confidence to communicate effectively, maximising your chances of success in the region.
All our Arab cultural awareness courses are designed and conducted by top-flight professionals with experience living and working in the Middle East. Contact us now to learn how we can assist with your training requirements.

Arab Cultural Awareness
We design each and every course specifically according to our clients’ requests. Here are some examples of what our courses include:
Introduction
- A look at the impact of culture on business
- Theoretical and practical cross-cultural models/case studies
- Steps to becoming culturally competent
The Arabic World
- Historical, political, and economic basics
- Overview of business, trade, and industry
- Society, culture, values, customs, and traditions
Islam
- The history of Islam and Arab culture
- The influence of Islam on social and business practices
- Stereotypes and addressing contentious issues
- Gender differences
Doing Business in the Arab World
- Preparing for a trip to the Arab World
- A cultural comparison of business practices
- Business etiquette basics and tips
- How to build relationships
- Effective communication – verbal vs. non-verbal, direct vs. indirect
- Entertaining and socialising
- Conducting meetings
- How to negotiate the Arab way
- Working with Arab colleagues
- Managing Arab colleagues
Reallocating the Arab world
- Preparing for the move
- What to bring?
- Arab attitudes to foreigners
- Safety issues
- The family: raising children, women in public life, education, holidays
- Public behaviour and etiquette
- Food and drink
- Transport, shopping, and entertainment
Whatever course you are looking for, contact us now to speak to one of our cross-cultural specialists.