Captivating an overseas audience and encouraging them to invest in your products or services, requires more than just big spending on advertising – it requires
Building a persuasive global marketing strategy gives your employees the tools they need to target their audience in the right way – driving traffic to
If you have ever used a Language Services Provider before and been dissatisfied with the service or the end product you received, you’ll know how
When a potential lead lands on a website which hasn’t been effectively localized for their language or region it feels a little like being lost
Translators tend to be the unseen experts lurking behind every subtitle in a blockbuster movie, best-selling novel translation, or localized global website but with the
Your company has made great progress in its home territory; the website looks awesome and is working well, customers are sharing your products on social
Cultural diversity in marketing matters, especially if you want to reach a global audience and engage with them in a meaningful and effective way in
Media and TV industries have become increasing ‘global’, especially with industry giants such as, Netflix now offering popular domestic shows to international audiences, and mainstream
Multilingual content marketing is an essential component in a firm’s bid to attract a global audience but with the huge variety of options now available