The tourism and translation industries have partnered and complemented each other for decades; connecting with diverse overseas audiences, and enticing them to visit, requires expert linguistic and cultural knowledge of both the region which is promoting tourism and the intended audience.
This article delves into the connection between the two industries, looking at how translation providers assist travel and tourism firms, and how this enhances the travel experience for tourists.
Language and travel
The travel and tourism industry has long been familiar with the exceptional language requirements of travellers, and the need to ensure that tourists are able to access information in their native language while they are travelling.
The industry quickly adopted the benefits of the digital revolution, allowing tourists the opportunity to check out hotels, book excursions, take virtual tours, and so on, all from the comfort of their own home.
However, in order to appeal to tourists from diverse regions of the world and ensure that online content is accessible in many languages, the travel and tourism industry partner with translation providers.
Translation providers offer the following services to the travel and tourism industry:
These services offer the industry the ability to connect with global customers in their native language, ensuring design aspects are familiar, content is culturally appropriate, and that their brand is universally recognizable.
Language and media
We rely heavily on our smartphones in today’s ultra-connected world and this is especially true when we are on holiday.
We might need to ask for directions, view a menu, search for a particular service, renew a visa, or book a day trip, and in order to do this quickly and effectively we need to access content, on a smartphone or device, which is in our native language.
The travel and tourism industry, including everything from airlines to government departments, understand this requirement and translation providers ensure they deliver.
Social media sites, websites, menus, health and safety information, customer services, legal and governmental information are usually all available in multiple languages for users to access while they are travelling.
Translation providers use native-speaking linguists to ensure that the language used within each translation is accurate and culturally appropriate.
Travel, tourism and Creative Word
We are experts in providing quality translations for the travel and tourism industry and have partnered with household names for two decades.
We are also based in the heart of a country that caters for tourists as a cultural obligation so we really do appreciate the importance of language in demonstrating hospitality.
Working within the whole chain of the tourism and hospitality industry, from hotels to marketing companies, and from airlines to government tourism departments, ensures we appreciate the complete picture and gives us a unique perspective in understanding and catering to the needs of the whole industry.
This is why our business approach, people, words and passion are different, and we excel at what we do – just ask our clients…
Fly Dubai
Emirates Tours
Dahabiya
Holiday Autos
Abu Dhabi Tourism
Dubai Tourism
Contact us now for more information about travel and tourism translations or to discuss your next translation project.
