Translating your website helps to boost your SEO (Search Engine Optimization) and can have a positive effect on the overall success of your global website.
To ensure your multilingual website is visible in search engine results, and can be found by as many web users as possible, it is necessary to effectively and accurately translate and localize your website for your intended audience.
This is often assumed to be an expensive and protracted exercise but, with the right translation provider, it pays dividends in the long run and is well worth the time, effort and money involved.
A professional translation provider will obviously translate and localize your website.
However, they will also be able to assist with keyword selection and translation, content strategy, linguistic approach, tone of voice, branding, marketing copy and creation, design elements, and so on, all of which makes your website appeal to your target audience in a natural and organic way – just as if it had been originally created for the new audience.
The following are just a few of the ways translating your website will boost your SEO and improve your return on investment…
Increasing visibility in search engines
Translating your website into different languages allows it to be indexed by search engines in multiple languages. This improves your website’s visibility in search results when users search in those specific languages, especially when keywords are translated.
Multilingual keyword success
Translating content allows you to target specific keywords in different languages, which will improve your international website’s ranking.
Improved Global reach
By offering content in multiple languages, you can reach a broader and more diverse audience. This can be particularly beneficial if you are targeting international markets where different languages are spoken or even in domestic markets where there may be multiple languages used.
Reduced bounce rates
If users find content in their native language, they are more likely to stay on your site and engage with the content. Lower bounce rates is a positive signal for search engines and can help boost your ranking.
Improved user experience
Providing content in the user’s preferred language enhances the overall user experience. Visitors are more likely to stay on your site, explore different pages, and convert into customers if they can easily understand the information. With research showing that almost half of those questioned won’t buy from a non-native language site, it is easy to see why translating your website can make all the difference to success in the international market.
Competitive advantage
Translating your website can give you a competitive advantage, especially if your competitors have not yet optimized their sites for different languages. This can help you stand out, attract a global audience and make a sale!
However, it’s important to note that just translating the bulk of your content is not a guaranteed SEO strategy.
Other factors, such as quality of content, relevance, and technical aspects of your website, also play crucial roles.
For instance, cultural aspects should also be adapted so that your content is relevant and appealing to the target audience, and to ensure it resonates effectively without risking causing offence or creating misunderstandings.
For help with improving SEO for your international website, contact us now.
