Brochures are often the first point of contact a potential client may have with your organization so ensuring your brochure translation is completed professionally and accurately, by choosing to outsource your translation project, makes good financial and business sense.
If your target audience can’t understand your brochure, it is littered with grammatical mistakes, or is culturally inappropriate, you risk losing potential clients.
However, a brochure which is accurately translated and localized for your audience will encourage brand trust, help forge vital communication links, and ensure your business comes across as experienced and professional.
Brochures are a marketing tool – translated correctly, they become an effective device for reaching and attaining new clients – poorly translated, they risk becoming a deterrent.
Why use a professional Language Services Provider for your Brochure Translation?
If your target market can’t understand your brochure, or it is inaccurately translated or localized, they aren’t likely to choose to do business with you.
Using a professional Language Services Provider (LSP) for your brochure translation ensures any language barriers are easily overcome and ensures clients can connect with your business at the most fundamental level.
Here are three more reasons why it is best to professionally outsource your brochure translation to a reputable LSP…
1. Sends the Right Brand Message
Brochures, as a marketing device, are great for promoting your brand message – unless they are poorly translated.
You risk your brand’s image if brochure’s translation is low quality, inaccurate, or culturally inappropriate, so why take the chance?
Choosing a professional LSP to partner with for your brochure translation ensures that you send the right message to prospective clients and promotes your brand in a positive way.
2. Gives a Good Return on Investment
Working with a professional LSP for your brochure translation ensures your brand is promoted in the right way which offers a good return on investment.
Of course, using an LSP for brochure translations will likely be more expensive than doing it in-house, but it generally means better quality translation, additional layers of accuracy (editing and proofreading), and the option of further complementary language services such as, localization being readily available for cultural precision.
Most LSPs work with multiple translators who specialize in hundreds of languages and cultures so multilingual brochures become more accessible, affordable and feasible.
3. Faster Turnaround Time
Besides the improved quality and ROI aspects, a professional LSP also ensures that your translation is completed within your specified time frame.
As LSPs have access to the necessary linguists, cultural experts, and other language resources, they are able to offer a speedy brochure translation without compromising on quality.
Together, these three key points show the quality, cost efficiency and time saving factors which are gained by using a professional Language Services Provider for outsourcing your brochure translation.
To find out how the team here, at Creative Word, can ensure your outsourced brochure translation is successful and effective, contact us now.
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