Making localization the foundation of your eLearning strategy will ensure you to reap the benefits in multiple areas throughout your organization, and beyond.
Localizing eLearning offers numerous benefits that enhance both the effectiveness of training programs, and the overall productivity and efficiency, of employees.
Here are some key advantages to localizing your eLearning for your global workforce:
1. Improved engagement and retention
Localizing eLearning modules for local employees allows the content and language to resonate with your workforce.
Content which is culturally and linguistically appropriate, offers improved engagement by using familiar speech patterns, colloquial language, and believable scenarios, which are therefore, more relatable and memorable to your intended audience.
Providing training which is based upon a learner’s native language reduces the chance of misunderstandings, improves comprehension, and makes it easier for learners to understand and retain the information.
Use of images, colours, locations, situations, and so on, that are recognizable and relatable to your workforce will improve engagement and retention.
2. Enhanced performance and productivity
When employees understand the training material thoroughly, and engage with it at every level, they can apply the knowledge and skills more effectively in their roles.
This deeper understanding of training is achieved through localized courses which are tailored to match the expectations of the intended audience.
Localized content ensures that all employees, regardless of their location, receive the same quality of instruction and adhere to the same company standards.
When trained using localized content, employees’ performance and productivity improves because the training is more effective and they are able to utilise this within their roles.
3. Increased employee satisfaction and motivation
By localizing eLearning for your overseas teams, you show your workforce that your organization values and respects cultural diversity.
This boosts employee morale and loyalty.
Through this personalized learning experience, employees feel more included and valued within the organization as a whole.
Therefore, by addressing regional and local cultural aspects within eLearning courses, you’ll increase employee satisfaction and motivation.
4. Cost effective and better ROI for eLearning
As localized eLearning ensures employees feel valued and motivated, they are more likely to remain within the organization for a longer time.
This reduces recruitment and onboarding costs, with the added benefit that internal progression can be optimized through effective and timely training.
High staff turnover rates are often costly and can lead to gaps in skills within the organization or a reduction in performance.
Using localized eLearning within your organization also ensures internal updates are well-managed and consistent at local, national and international levels.
Investing in localized eLearning training becomes cost effective over the long term, giving a good return on investment.
5. Competitive market advantage
Localized training, which incorporates local market trends and preferences, prepares employees for meeting the specific needs and requirements of their audience.
Through investment in localized eLearning training organizations display their commitment to their global workforce and international markets, which boosts brand reputation and gives a competitive edge.
6. Continuous professional development
Localized eLearning training programs offer adaptable, scalable and effective training which is culturally and linguistically suited to the intended participants in order to progress careers, skills and professional development.
A workplace which values its employees invests in effective training and encourages feedback in order for all employees (and the organization) to improve and advance.
Investing in the localization of eLearning for a global workforce is not just about translation.
It involves adapting the content to reflect the cultural, linguistic, and contextual nuances of different regions.
This holistic approach ensures that the training is effective, inclusive, and aligned with the organization’s global objectives.
Contact us now to find out how we can make your organization’s eLearning training more effective through localization.
