One of the best things about working in translation is the variety of projects we undertake.
The incredible diversity of languages, countries, clients, sectors, objectives and goals illustrates the importance of the translation industry in the modern world – to some extent translation makes the world go round!
Without question one of the ways in which many of our clients use translation is for business growth.
How? Well, here are 5 ways translation helps our clients.
1. Translation Builds Trust
Fundamentally, translation is about communication. Communicating with clients and customers in their own language is proven to establish trust.
Companies use translations at many stages of the business cycle in order to build trust – branding, advertising, marketing, websites, ordering systems, emails, documents, manuals, guides, etc are all typical areas that require translation.
Showing that you speak to someone in their language boosts a business’s chances of connecting with them and from there builds trust.
2. Translation Closes Sales
Sales is the number one game for any private enterprise and translation has a huge part to play in helping a business grow.
Translation is not only essential in creating prospects and filling pipelines but also in the active process of selling through things like proposals, presentations, delivering pitches, negotiating and closing sales. Through using supporting texts, documents, graphics etc translation seals deals.
The art of selling in the modern world is multilingual – without translation today no business can really grow in our global economy.
3. Translation Globalizes Marketing
Being part of the global economy necessitates getting out there, getting your brand know and doing business in and with other countries and languages.
Translation is a cost-effective, relatively quick, painless and successful means used by many businesses to create growth. Through the use of different languages and a proper localization strategy many of our clients internationalize their marketing strategies, multiplying target audiences.
Developing a global brand with international recognition is part and parcel of growth. Central to that is translation.
4. Translation Helps Win New Clients
As well as helping find new markets, translation is effective in bringing in new business.
On a local UAE level, for example, many clients have taken to using key languages that represent certain expat communities in their advertising efforts. Even though the community may be totally proficient in English, businesses state that by using translations they create a USP which creates interest and brings in new opportunities.
Locally and internationally translation is becoming integral to attracting new prospects.
5. Translation Creates Customer Loyalty
Repeat business is every business’s favorite kind of business!
Through the use of translation in customer loyalty schemes and programmes, as well in newsletters, emails, magazines and similar customer-outreach initiatives, clients are using translation to improve customer experience and harness loyalty.
Investing in translation and ensuring a localized approach to customer communication is proving key to future global and local growth.
So, how can you use translation to grow?
