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The Arabic language is spoken by over 420 million people worldwide and is considered to be one of the top five global languages. However, in
Most of us are aware of how vital professional translation is when targeting foreign audiences, but localisation is the key to unparalleled continued success when
Language and culture can affect how we see and interpret colours, according to an article by Aina Casaponsa and Panos Athanasopoulos in The Conversation Online.
To compete in today’s global markets businesses require multilingual websites, with professionally translated, localised content that will appeal to target audiences in specific areas. Companies
Our current global economy, and worldwide internet penetration rates, encourage more businesses to expand into online foreign markets, target international customers, and explore new business
Text Expansion is caused as a result of translating one language into another where the second language requires more (or less) space to express the
In today’s global markets digital media plays an important role in capturing the attention of target consumers. Businesses are investing significant resources in digital media,
We’ve all had that sinking feeling when we realise that we may have under budgeted; whether it’s while Eid gift shopping, dining in a fancy
The fast-food chain, McDonalds, have made news headlines in China in recent weeks over the company’s decision on its new Chinese name. The name modification
