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+971 4313 2832
The opportunities for companies planning to target an Arabic audience are huge – over 420million Arabic speakers around the world, 22 Arab countries, and a
In recent years many companies have discovered the benefits of having an Arabic version of their website – it’s the fifth most spoken language in
It is often suggested that culture plays the major role in advertising and that it “influences every aspect of marketing”. If this is true, and
Podcast popularity has increased exponentially over recent years, with some placing the figures at 70% of UAE’s population tuning into a podcast each day. Last
Many more companies require translation services today than in previous years; globalization, the internet, easier import/export processes, and enhanced logistics, have all influenced the success
Many clients who use translation services have a limited understanding of the processes their documents, advertising, text, website or other copy will go through while
Translation is a complex process – it involves the communication of a message from the source language (original), to the target language (new), and will
The majority of research suggests that most internet shoppers prefer to browse, and purchase, from sites that operate in their native language. This means that
Within the translation sector, the term ‘Arabization’ is used to refer to the process of translating an idea, concept or message from its original language,
