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It is often suggested that culture plays the major role in advertising and that it “influences every aspect of marketing”. If this is true, and
There was a time when knowledge flourished throughout Arabic Nations – the ‘Dark Ages’ may have been deep-rooted in Europe, but the Arab world was
Podcast popularity has increased exponentially over recent years, with some placing the figures at 70% of UAE’s population tuning into a podcast each day. Last
Lebanese author, Hoda Barakat, has become only the second woman to win $50,000 in the International Prize for Arabic Fiction, the most prestigious prize for
Although the Arabic language is the fifth most spoken language in the world at present, with around 420 million speakers worldwide, it remains greatly underrepresented
Communication between people who do not speak the same language is more frequent now due to global businesses, instant messaging, social media and ease of
Translation has played a major role in the dissemination of information around the world since time immemorial. In order to trade goods, spread knowledge, and
The Sheikh Zayed Book Award has announced winners for 2018/2019, 13th edition of the competition, which rewards exceptional literary and intellectual publications, alongside foreign writers
Many more companies require translation services today than in previous years; globalization, the internet, easier import/export processes, and enhanced logistics, have all influenced the success
