All our Arab cultural awareness courses are designed and run by experienced professionals with experience of living and working in the Middle East.

Examples of the many topics our experts cover include:

Introductions

• A look at the impact of culture on business
• Theoretical and practical cross cultural models/case studies
• Steps to becoming culturally competent

The Arab World

• Historical, political and economic basics
• Overview of business, trade and industry
• Society, culture, values, customs and traditions

 Islam

• The history of Islam and Arab culture
• Influence of Islam on social and business practices
• Stereotypes and addressing contentious issues
• Gender differences

Doing Business in the Arab World

• Preparing for a trip to the Arab World
• A cultural comparison of business practices
• Business etiquette basics and tips
• How to build relationships
• Effective communication – verbal vs. non-verbal – direct vs. indirect
• Entertaining and socialising
• Conducting meetings
• How to negotiate the Arab way
• Working with Arab colleagues
• Managing Arab colleagues

Relocating to the Arab world

•   Preparing for the move
•   What to bring?
•   Arab attitudes to foreigners
•   Safety issues
•   The family – raising children, women in public life, education, holidays
•   Public behaviour and etiquette
•   Food and drink
•   Transport, shopping and entertainment

We design each and every course specifically per our clients’ requests. You will always receive a course that addresses what you need and what you want; not what we think you need and want.