Learning Arabic – Part 2

    Tricks and Tips to make learning Grammar easier!  The Arabic script is also often a struggle to learn how to read as generally all short vowels are omitted in writing – leaving the reader with just consonants and three long vowels to work out how to pronounce the word. This can be a … Read More

Being culturally aware is vital in todays world

    Employers from all corners of the globe have recognised the importance of intercultural skills and awareness, with 60% saying that being able to work effectively and productively with people from different cultural backgrounds is essential for the success of their orgranisation, as revealed by a new Ipsos Public Affairs poll. The results came … Read More

Decoding Facial Hair in the Middle East: More than a Style Statement!

    In the Arab world, men’s beards are more than a personal style statement, they’re bound up with various complex religious and political currents too. Traditionally, Arab men who sport facial hair are viewed as deeply practicing, strict Muslims, often serving as a visual signifier of the person’s beliefs and values before even interacting … Read More

Dubai Art Week 2013

  Dubai Art Week 2013, starting on the 14th March is actually a 10 day long celebration of Art and Culture with over 75 galleries from 29 countries taking part this year. This year, the event will run alongside Art Dubai,  Design Days Dubai, the region’s largest art fair as well as the only one … Read More

Learning Arabic – Part 1

    Learning the Arabic Alphabet and numbers So what is it that makes Arabic “hard” to learn? The challenges are many when considering the great differences that exist between English and Arabic, not least of them being the need to learn an entirely new script or alphabet! Here are a few things to consider … Read More

Cultural differences cause big issues!

    What is in a word?  A British engineer finds out the hard way.  The man who cannot be named, has been accused of insulting Islam after he made the comment “when are we going to finish the damn mosques” during a municipality meeting in 2011. The accused was reported after a colleague took offence … Read More

Advertisers receive guidelines on translating

    A new National Media Council initiative has warned advertisers to be more local with their language.  The Council’s guidelines now stipulate that the language of advertising shall be either Modern Standard Arabic or the local colloquial dialect, Emirati Arabic.   Executive Regional Managing Director of Leo Burnett Kamal Dimachkie said “this is not … Read More

Learning Arabic? Tips and Advice to Overcome the Challenges!

  So you’ve decided to learn Arabic? Great news! You are about to join an increasing number of people around the world who have recognised the potential and benefits of learning Arabic. The number of students studying Arabic in European and American universities has exploded in the last twenty years, with the need for Arabic … Read More

10 good reasons to Learn Arabic!

  1.  Arabic is the 5th most spoken language in the world with 300 million native speakers. That’s 300 million potential new friends if you speak Arabic! Imagine the possibilities…. 2. Arabic is spoken over a vast geographical area in Africa and Asia. Got a holiday booked to Morocco?  Business trip to the UAE? Trip … Read More

The Role of Arabic and English in the UAE

    Arabic is the native and official language of the UAE, but how many of its residents are actually proficient in the Arabic language and what does proficiency really mean? The UAE is home to a multi-ethnic and multi-cultural population, and with Emirati citizens making up less than 20% of the total population. It … Read More