This article delves into the connection between the two industries, looking at how translation providers assist travel and tourism firms, and how this enhances the travel experience for tourists.

Language and travel

The travel and tourism industry has long been familiar with the exceptional language requirements of travellers, and the need to ensure that tourists are able to access information in their native language while they are travelling.

The industry quickly adopted the benefits of the digital revolution, allowing tourists the opportunity to check out hotels, book excursions, take virtual tours, and so on, all from the comfort of their own home.

However, in order to appeal to tourists from diverse regions of the world and ensure that online content is accessible in many languages, the travel and tourism industry partner with translation providers.

Translation providers offer the following services to the travel and tourism industry:

Localization

Translation

Design

Interpreting

These services offer the industry the ability to connect with global customers in their native language, ensuring design aspects are familiar, content is culturally appropriate, and that their brand is universally recognizable.

Language and media

We rely heavily on our smartphones in today’s ultra-connected world and this is especially true when we are on holiday.

We might need to ask for directions, view a menu, search for a particular service, renew a visa, or book a day trip, and in order to do this quickly and effectively we need to access content, on a smartphone or device, which is in our native language.

The travel and tourism industry, including everything from airlines to government departments, understand this requirement and translation providers ensure they deliver.

Social media sites, websites, menus, health and safety information, customer services, legal and governmental information are usually all available in multiple languages for users to access while they are travelling.

Translation providers use native-speaking linguists to ensure that the language used within each translation is accurate and culturally appropriate.

Travel, tourism and Creative Word

We are experts in providing quality translations for the travel and tourism industry and have partnered with household names for two decades.

We are also based in the heart of a country that caters for tourists as a cultural obligation so we really do appreciate the importance of language in demonstrating hospitality.

Working within the whole chain of the tourism and hospitality industry, from hotels to marketing companies, and from airlines to government tourism departments, ensures we appreciate the complete picture and gives us a unique perspective in understanding and catering to the needs of the whole industry.

This is why our business approach, people, words and passion are different, and we excel at what we do – just ask our clients…

Fly Dubai

Emirates Tours

Dahabiya

Holiday Autos

Abu Dhabi Tourism

Dubai Tourism

Contact us now for more information about travel and tourism translations or to discuss your next translation project.

The post Why the tourism and translation industries are perfect partners appeared first on Creative Word, Dubai.

However, we’re here to make that task a little easier by exploring why our clients recommend our language services and looking at how our expert team make every project a success.

Read on to find out more…

Why do our clients recommend us?

Here at Creative Word, our clients are at the heart of everything we do – from our dedicated relationship managers to our highly-skilled native speaking translators – our team are focussed on ensuring a quality end product with minimal fuss.

We offer quality translations, completed on time, and accomplished with the proficiency and skill you’d expect from a world-class language services provider.

Therefore, our clients recommend our language services for the following reasons:

Quality – our language services consistently deliver high-quality translations, interpretations, and language solutions for a range of high-profile clients across numerous industries.
Our clients tell us they appreciate the accuracy, fluency, and attention to detail in every project we undertake here at Creative Word.
With ISO9001 accredited processes our excellent project managers and qualified translators ensure quality translations every time.

Reliability – we adhere to clients’ deadlines and commitments, ensuring timely delivery of projects without compromising on quality because we understand that our translations represent your business, and ours.
Clients trust us to meet their linguistic needs efficiently and consistently, and our dedicated teams of project managers and relationships managers ensure our clients’ requirements are fulfilled, taking care of any special requests or deadlines.

Language and industry skill – our team consists of highly knowledgeable linguists, translators, and interpreters who are experts in various languages and specialized fields.
Clients value our expertise in industry-specific terminology, especially in highly-technical industries such as, legal, financial, IT, oil and gas, and media and TV.
Our clients are assured of a professional, accurate and culturally appropriate translation.

Customization – we tailor our language services to meet the unique requirements of each client, whether it’s adapting to specific dialects or accommodating formatting preferences, we prioritize customization to ensure genuine client satisfaction.
With access to over 1000 professional, native linguists, we are certain we can meet every client’s language requirement.

Customer service – we maintain clear and open communication channels with clients throughout the project lifecycle via our relationship managers.
By keeping clients informed and addressing their concerns promptly, we build trust and foster positive relationships.
Our clients are everything to us and we make sure you always receive a five-star service.
Our aim is to always “strive for excellence” and “be passionate about our services”.

Cost-effectiveness – our language services offer competitive pricing without compromising on quality and our clients recognize the value we provide in terms of both affordability and excellence.
We aim to always work to budget, letting clients know in advance if there are any issues.
Communication is key in this area so our relationship managers keep clients up-dated regularly.

Clients recommend our language services because we consistently deliver exceptional results, prioritize client satisfaction, and maintain transparency and professionalism throughout the whole process.

What do our clients say about us?

Our clients often tell us they have enjoyed the process of working with us and that our teams are professional, courteous, diligent, and approachable.

Don’t just take our word for it though, here is what a few of our clients have to say about us…

Custard Communication – “Everything went very well!! We’ve had experiences with “uppity” translators in the past and that wasn’t the case with the team on site. They were lovely!! The client seemed happy and we have a full debrief planned for this week so thank you for now and please extend our thanks to the team too.”

Fly Dubai – “It has been a pleasure and we really appreciate all the effort you have put in to helping us out with our last-minute requests”

Proctor & Gamble – “…this is amazing news. Thank you for your great collaboration, as always.”

Baxter – “Thanks so much for your excellent services”

Al Tamimi – “Many thanks for your quick assistance. We know how busy you are!”

To find out more about partnering with Creative Word on your next translation project, contact us now.

Alternatively, you might like to find out more about some the language services we offer by clicking the links below.
Translation 
Localization 
Design
Interpreting 
Training 

The post Here’s why our clients recommend our language services appeared first on Creative Word, Dubai.

Here are some steps to help you identify and select the right translation agency…

Define your translation project

Defining your translation project’s scope, target languages, and content will give you a clearer idea of the type of language services you’ll require and which translation agency will be best placed to support you.

Consider any special requirements you might have such as certified translations or marketing and design aspects, and prioritize your requirements in order to make selection of a translation agency more straightforward.

Research various translation agencies online, and ask for recommendations from colleagues, peers, or industry contacts.

Use a translation agency which specializes in your target language as they will have in-depth cultural knowledge which is beneficial for localizing content to suit a particular audience.

Choose an industry specialist

In order to narrow your search parameters, it is a good idea to look for translation agencies that specialize in your industry or type of content.

A translation agency which uses translators and linguists with additional qualifications or experience within your particular field tend to offer a more accurate and appropriate translation.

This is because they are familiar with industry terminology and also, with the processes, developments and technology linked to a particular industry.

For instance, if you require a legal translation, choose a translation agency which offers translators who have a legal background or training.

Other specialist translations might include:

• Marketing and PR translations
• Media and TV translations
• Tourism
• Financial
• Oil and Gas
• Publishing

Translation price, quality and timescale

Some of the most important factors when deciding which translation agency to use are often linked to cost, quality and time.

It is worth clarifying exactly which of these takes priority for your particular translation project.

For instance, if you require a really fast turnaround time then you may have to pay a little more.

Alternatively, if you don’t require a highly accurate or technical translation then you may be able to negotiate a lower price.

Remember though, you often get what you pay for, and it is rare to obtain a high quality, speedy translation which is also cheap!

Language services

When selecting the right translation agency for your project, you’ll need to consider the range of language services which you’ll require.

For example, multilingual marketing projects for a global firm will generally require a localization and design service to ensure an appropriate fit for each intended audience, so make sure the translation agency you select offers these services.

Some of the language services you might require, include:

• Translation
• Localization
• Interpreting
• Design

Translation technology and tools

While machine translation has become more popular, accurate and accessible in the last few years, it is still a long way from being good enough for use in a professional setting.

However, that doesn’t mean that translation agencies don’t make use of translation technologies and tools, they just use ones which are more advanced and innovative.

Accessing a translation agency which uses translation technology such as Computer Aided Translation (CAT), Translation Memory software (TM) and other translation tools can really help to speed up turnaround time and quality, especially when you require frequent updates or have lots of content to translate.

Check with translation agencies to see what tools they use for their translations and how this can help your project achieve its aims.

Review translation agencies

Finally, before selecting which translation agency to partner on your project, consider the following points:

Quality credentials – do they offer certified quality credentials? For example, ISO9001 which assesses the international standard for quality management. Also, consider elements such as, proofreading, editing, and quality control, and check they if they are included in the translation price.

Review samples and portfolios – ask the agency to show you examples of similar projects they have completed to assess their proficiency.

Confidentiality – check for confidentiality agreements and data security processes to ensure your content and documents are secure.

Selecting the best translation agency requires careful consideration of your project’s unique requirements and a comprehensive evaluation of potential agencies.

Once you’ve gathered all necessary information, you can make an informed decision to ensure high-quality and accurate translations for your content.

If you would like to speak to a member of the Creative Word team to see how we can help with your project, simply contact us here.

Alternatively, you can view examples of our work here.

The post How to find the best translation agency appeared first on Creative Word, Dubai.

And, if you are looking for a quality, reliable Arabic translation service in Dubai, but not sure how to go about choosing a provider, look no further…

This article discusses the key points you’ll need to consider when choosing a language services provider for your Arabic translation.

Define your needs

Clearly outline what kind of translation services you require. This could include document translation, website localization, legal translation, medical translation, and more. Defining your needs will help you narrow down your options.

Arabic language proficiency

Ensure that the translators used by the provider are native Arabic speakers and have an exceptional command of the Arabic language and culture. Fluency in both the source and target languages is crucial for accurate translations.

Evaluate industry experience

Look for translation services with expertise and experience in your specific language pairs but also consider your field or industry. Check if they have a track record of successfully handling projects similar to yours, and can manage your requirements.

Quality control

Inquire about the quality control processes the language services provider offers. This may involve multiple rounds of editing and proofreading to ensure accuracy and consistency, and also quality assurance and accreditation.

Certifications and accreditations

If you require certified translations, such as legal or medical documents, ensure that the service provider has the necessary certifications and accreditations to offer these types of translations.

Translation technology and tools

Ask about the technology and tools the translation provider uses. Translation memory tools and software can help maintain consistency and reduce costs for recurring translations.

Translation turnaround time

Discuss the expected turnaround time for your project. Make sure they can meet your deadlines without compromising on quality. If you require a fast turnaround time, bear in mind that the cost is likely to increase.

Confidentiality and security

Many industry translations often involve sensitive information. Ensure that the translation service has robust data security and confidentiality measures in place.

References and reviews

Ask for references or look for reviews from previous and current clients. This can give you insights into the quality of their work and their professionalism. The most direct route to gain insights into the quality of their work is to ask to speak to an existing client.

Cost and transparency

Request a detailed quote for your project. While cost is often a factor, remember that quality is paramount. Be cautious of services that offer significantly lower prices than the market average, as this might indicate lower quality. Cost, quality and time are the three main variables within every translation project, if you skimp on one, it is likely you’ll reduce the others.

Communication and customer service

Effective communication is essential for successful translation projects. Choose a service provider that is responsive, communicates clearly, and is open to addressing your questions and concerns.

Localization and translation

For translations intended for a specific audience, like marketing materials, ensure the translation provider understands the cultural nuances and can provide localization services alongside the translation.

Samples and test translations

It is possible to request sample translations, or run a small test project, to assess the quality of their work before committing to a larger project. A good language services provider will be more than happy to do this.

Flexibility and customisation

Each project has unique requirements so it is vital to choose a service that is flexible and willing to tailor their approach to meet your specific needs.

Contract and terms

It is worth reviewing the contract and terms of service carefully to ensure that all important details, such as payment terms, delivery dates, and revision policies, are clearly outlined and itemized.

By carefully considering these factors and conducting thorough research, you can choose the right Arabic translation service in Dubai that aligns with your requirements and meets (or exceeds) your expectations.

Here, at Creative Word, we have been providing our clients with first-class Arabic translation and localization services for more than two decades.

You can see what our clients say about our services, here.

Alternatively, you can speak to a member of our team here, or check out our dedicated translation and localization pages for more information on the Arabic language services we offer.

The post How to choose the right Arabic translation service in Dubai appeared first on Creative Word, Dubai.

Clear, effective, accurate and informative communication is vital in every element of business, and professional interpreters make this a reality when there is a language barrier – human interpreters support and facilitate communication ensuring everyone gets their point across, and in turn, understands what is being said to them.

Effective interpreting benefits your global business in the following ways…

Facilitating communication

Interpreters bridge the language barrier, enabling effective communication between you and your international partners, clients, and employees. They ensure that your message is accurately conveyed and understood by all parties, reducing the risk of miscommunication or misunderstandings that might otherwise hinder business relationships or deals. Professional interpreters are also often trained in other industries (besides their language talents) which is particularly beneficial when dealing with complex industries such as, law, medicine, or engineering where industry terminology and jargon can often be complicated or elaborate. Their in-depth of your particular industry really helps facilitate on-point communication.

Building trust and relationships

By providing accurate and fluent communication, interpreters help build trust with international counterparts. When we feel understood and respected in our native language, we are more likely to develop strong relationships, leading to fruitful business collaborations and partnerships. Global relationships can easily falter due to miscommunication and difficult language barriers but a professional interpreter ensures they stay on course.

Expanding market reach

Hiring interpreters allows you to expand your business operations and reach new global markets. By overcoming language barriers, you can confidently engage with customers, negotiate deals, or participate in international conferences, exhibitions, and trade shows, which increases your visibility and market opportunities.

Enhancing customer service

Effective interpreting can improve customer service by enabling clear communication between your company and international clients. They assist with handling inquiries, providing product information, resolving issues, and ensuring customer satisfaction, regardless of the language spoken. Research shows that the majority of customers using global brands prefer to view content, reviews, and products in their native language, with 40% stating that they won’t buy in another language.

Avoiding cultural pitfalls

Native speaking interpreters have a deep cultural knowledge which helps you navigate cultural nuances and avoid potential pitfalls. They provide insights into local customs, etiquette, and business practices, helping you to adapt your strategies and communications appropriately, and ultimately foster positive cross-cultural interactions.

Saving time and resources

Investing in professional interpreters saves your company time and resources that would otherwise be spent on hiring and training bilingual staff, or on the tedious task of using machine translation tools that may not provide accurate results. Interpreters work efficiently and accurately, allowing you to focus on core business tasks. Internal business matters such as, global HR, training, and sales, all become easier when using interpreters – they aren’t just for external business purposes, they can be hugely beneficial internally too.

Strengthening competitive advantage

Effective communication with international stakeholders gives you a competitive advantage in the global market. Through professional, native-speaking interpreters, you can deliver compelling presentations, negotiate better deals, and showcase your products or services effectively, positioning your business as a reliable and professional global player.

If you’re looking for professional, effective interpreting services to help take your business to the next level, contact us now.

The post How effective interpreting benefits your global business appeared first on Creative Word, Dubai.

For international business professionals, successfully conducting business in the Arab world means understanding a culture, protocols, and a language which are very different to the UK and Europe.

This is daunting, especially if it is the first time you’ve visited the Arab world, or you’ve previously had limited interaction with Arab stakeholders.

But, as with most things, preparation is key to successful international negotiations.

At Creative Word, we’re experts in the Arabic culture and language, so we’ve gathered together the key language phrases and business culture tips you’ll need for doing business in the Arab world, so you’ll be more prepared.

Key Arabic Business Phrases

Understanding your clients, investors, or suppliers background, language and culture has never been more important in business than it is now.

Below you’ll find the most frequently used Arabic business phrases to assist you in meetings and negotiations with your Arabic counterparts.

This will show you’ve tried to learn some of their language and have an appreciation of their culture.

1. السلام عليكم (Assalaam alaykum) – Peace be upon you (Greeting)

Reply: وعليكم السلام (Wa alaykum assalaam) – and upon you be peace.

2. أهلاً وسهلاً (Ahlan wa sahlan) – Welcome

Reply: أهلاً فيك (Ahlan feek (masc.)/feekee (fem.)

3. فرصة سعيدة (Fursa sa’eeda) – Nice to meet you

4. مع السلامة (Ma’ assalaama) – Goodbye

5. تفضل (Tafadal) – A useful word meaning “there you go”, or “go ahead”. Could be used to gesture for someone to enter or to sit.

6. أين المكتب؟ (Ayn al-maktab?) – Where’s the office?

7. أنا مدير(ة) الشركة (Ana mudeer (masc.)/ mudeera (fem.) ash-sharika) – I am the manager of the company

8. أنا موظف(ة) (Ana muwathaf (masc.)/ muwathafa (fem.)) – I am an employee

9.رحلة عمل (Rehlat ‘amal) – Business trip

10. هذه المرة الأولى لي في دبي (Hathahi al-mara al-oola lee fee Dubai) – This is my first time in Dubai

11. اسمي… )Esmi…) – My name is…

12. سأتصل بك (saa’tasilu bek) – I’ll call you

13. هذه بطاقتي (hathehi bitaqati) – Here is my business card

14. شكراً (shukran) – Thank you

15. إن شاء الله (inshallah) – if God wills

Arab people tend to be very proud of their heritage and language so showing you have spent valuable time learning about their language and culture, will be appreciated and respected.

You will find that trying to use the Arabic language will go a long way and will certainly help in building a rapport.

Arabic Business Culture Tips

The Arab world is governed by the religion of Islam which impacts everything from daily life to the business world.

Understanding some of the cultural characteristics within the Arab world will help ensure you are considered polite, respectful, and courteous by your hosts or your business counterparts.

The following points are only a guideline but will help you avoid making an innocent faux pas or causing offence.

Business Meetings

• Dress formally and conservatively (women should cover shoulders, upper arms and legs)

• Punctuality is expected

• Small talk is likely as it helps to build good relationships which are central to all business negotiations in the Arab world

• Address counterparts by their titles unless requested to do otherwise

• Meetings are often more fluid than in the West, meaning that people may come and go, or make and receive phone calls

• Arab bosses tend to be fairly paternalistic, so conversation tends to be more personal because of this familiarity

• High pressure tactics are not favoured in the Arab world and can have a negative impact on negotiations

• The working week has changed recently to Monday to Friday, more in line with Western norms. However, some firms may still operate on the old system where Sunday is the start of the week

• Typical working hours may vary too with some firms operating a 9am-5pm, or 7.30am to 3pm, while others may have a long break during the day but remain open until late in the evening. Religious events such as Ramadan may result in shorter working hours throughout their duration

• Contrary to some popular Western beliefs, women hold many positions of power within business, society, and government

At Creative Word, it is our business to help you do business better in today’s ever evolving corporate world.

Contact us now to see how we can help you obtain your objective.

The post Arabic Language Phrases for Business Professionals appeared first on Creative Word, Dubai.

While the Middle East in general has traditionally been seen as a region where men dominate the business world, in Dubai, where there is a more liberal attitude, women are now well-established within the business arena and can find excellent opportunities for career progression.

However, Western women face certain cultural adjustments when moving to a Muslim country such as Dubai, and while adapting to any new city can be a little daunting, the more you know about the traditions, laws, and customs, the easier is it to fit comfortably into your new setting.

Understanding Dubai

Dubai (the city and the Emirate) has been made famous over the last few decades for its opulence, nightlife, and futuristic architecture so today it is a successful, modern Emirate operating as a base for many global and high-tech industries.

However, it is also a Muslim country, steeped in Islamic tradition and rooted in trade.

This trade has encouraged people from many nations to settle and work here, so much so that the population of Dubai is made up of around 85% expats and 15% native Arabs.

As you can imagine given these figures, it is relatively easy for Westerners to find a local network of supportive expats who have already “been there and done that!”

The high number of expats have also encouraged a more liberal stance from the government and new legislation has been passed to reflect this.

Gender equality has been a priority for the Emirate and laws passed last year to support the growing number of women and Westerners in Dubai have now made life a little easier and less restrictive.

These new laws allow for greater freedom for unmarried women, protect women’s rights in general, and permit a more flexible tolerance regarding alcohol and lifestyles for non-Muslim expats and tourists.

However, an understanding of Dubai’s laws and culture is essential for Western women choosing to live and work here and helps form an awareness and respect for Muslim traditions as although the Emirate is generally liberal in many of its views there are still some behaviours which are not acceptable and most of these are linked to Islam.

Below you’ll find a list of Dos and Don’ts which covers the basics of appropriate behaviour for Western women living and working in Dubai but a deeper understanding can be gained via cultural awareness training and can be invaluable for

Working Women in Dubai

Many Arab women now work in sectors such as nursing and education, but they can also be found in positions of power within both the government and business.

Almost 30% of governmental positions are filled by women and over 65% of all public sector roles, so there are few limits on how far you can progress as a woman in Dubai.

And, while the business world is still largely dominated by men, many senior level positions are now filled by women.

There are also many women-only business networks, especially on social media platforms, which encourage local support for women in business and can be really helpful when first finding your feet in Dubai.

The Dubai government are committed to gender equality and have formed the Dubai Women Establishment with the aim of highlighting “the importance of increasing Emirati women’s active participation in economic, social and political spheres, and enhancing their representation in leadership and decision-making roles in both the public and private sectors to utilize their capabilities as key partners in the development process.”

On the website you can access forums and publications or find support through initiatives such as “Qudwa” (meaning role model) where women share their knowledge, skills, and experiences.

Tips for Western Women in Dubai

• Women living in a Muslim country are expected to act and dress modestly both at work and socially

• If you are in doubt about the dress code for a particular function always err on the side of respectability and modesty; cover your shoulders and wear a skirt, or trousers, which cover your knees

• In tourist areas (beaches and hotel pools) swimwear is acceptable, but full nudity is a definite no-no

• Western (non-Muslim) women are permitted to drink without needing a special licence

• English is often used in business settings and many people understand and speak it, but Arabic is the official language

• Arabs tend to be very friendly, tactile people who enjoy hosting events and entertaining guests, so it is consider impolite to turn down an invitation without good reason

• The region is very safe for women – there are many women-only areas in parks, clubs, and spas, and public transport offers women-only sections. There are even “pink taxis” driven by women, for women

• During the holy month of Ramadan, Muslims will refrain from eating and drinking from sunrise to sunset, so be prepared for some late-night work and meals

• Some Muslim men will refrain from touching a member of the opposite sex so don’t be surprised if they don’t offer you a handshake. If they do offer their hand, only use your right hand to reciprocate

• It is common to see two men hold hands or link arms and is a sign of close friendship – it should not be mistaken with homosexuality which is forbidden

• Public displays of affection are taboo – holding hands is acceptable but kissing or intimate cuddling is forbidden

• Punctuality is expected, as is respectfulness to elders or superiors

• The working week changed on January 1st 2022 to be more in line with Western nations. It used to run from Sunday to Thursday, but it is now common for firms to work Monday to Thursday with a half day on Friday (Friday is traditionally a religious day for Islamic nations)

Whether you are moving to Dubai for work or pleasure, it is important to understand the culture and people if you wish to settle in comfortably and easily.

Cultural awareness training is a good option for ensuring you’re culturally competent and ready to work within a predominantly Muslim setting.

The team here at Creative Word have years of experience helping firms ensure their employees are ready for successful business dealings with their Middle Eastern colleagues and contemporaries.

Contact us now to see how we can support you and your team.

The post Tips for Western Women Living and Working in Dubai appeared first on Creative Word, Dubai.

Running from 1st October 2021 to 31st March 2022, Expo 2020 offers visitors the opportunity to view the most exciting and innovative global collaborations linked to the sub-themes of Opportunity, Mobility and Sustainability, all in one purpose-built site.

Some of the greatest inventions in recent history have first been show-cased at previous World Expos – for instance, Alexander Graham Bell demonstrated the world’s first telephone in 1876 at Philadelphia’s Expo and the first mechanical computer was displayed at the 1862 London International Exhibition on Industry and Art.

World Expos are places where virtually every nation’s finest creative, technological, and innovative minds come together to showcase the future – it is an opportunity to great to miss!

What’s on Offer at Expo 2020?

With 192 country pavilions, food from every corner of the world, entertainment ranging from opera to A-list stars, business and entrepreneurship, sports and wellbeing, architecture, and so much more, there really is something to suit every taste and thrill every sense.

Below you’ll find a snapshot of each district and some of the experiences available:

Country Pavilions

Each participating country has its own pavilion where visitors can fully immerse themselves in the culture and engage with the futuristic concepts created by each nation.

With 192 countries to choose from you’ll be spoilt for choice.

Each country has chosen one of the sub-themes (sustainability, opportunity, or mobility) which is reflected within their pavilion and the experiences available.

Sustainability District

Within the Sustainability District, you’ll see some of the world’s most advanced technology in action, be able to see what countries are doing to champion sustainability, and can experience how humans can enjoy living in harmony with nature in a high-tech future.

Countries within the Sustainability District include Brazil, Singapore, and Germany.

Here you’ll find waterfalls, rainforests, futuristic labs, miniature worlds, and much, much more.

Mobility District

Within our world of limitless connections, human progress is driven by mobility which transforms the way we live, connect with others, understand cultures, exchange information, and adapt.

The Mobility District showcases a futuristic, global society where the physical and digital worlds are connected to create a harmonious global culture where knowledge, goods, and ideas are exchanged with phenomenal speed.

Within the Mobility District you find countries such as, Australia, Russia, and the Republic of Korea.

They showcase autonomous vehicles, space travel, new concepts in mobility devices (which can be viewed in action on a 330m track) and so much more.

Opportunity District

The Opportunity District is the key to unlocking opportunities that can help individuals and communities create a promising future. It is the place where ideas come to life, and you can witness how each of these opportunities provide hope for all of us.

Dreams and aspirations are transformed into tomorrow’s realities and future possibilities are revealed.

Countries in the Opportunity District include the UK, Monaco and the Ukraine.

Here you’ll find futuristic technologies creating 3 ‘smart zones’, a garden of opportunity where it is possible to see things differently, and you can even hike up the ‘Swiss Alps‘!

Business Opportunities at Expo 2020

However, Expo 2020 isn’t all play…there is work to be done too.

With a full calendar of events and occasions linked to the business world such as, global investment forums, inspiring addresses from key speakers, and investor pitching conferences, there are unique opportunities waiting for you and your business.

More information about Expo 2020 can be found at the Expo 2020 Dubai UAE website.

The post Why Visit Expo 2020 Dubai? appeared first on Creative Word, Dubai.

However, as more international consumers expect to be able to engage with media and TV in their native language, the pressure on firms within these industries to offer accurate and compelling translations becomes more and more crucial.

Our guide to translation services for Media and TV industries explores the main services available, how language and culture affect translation and how the Creative Word team can help you achieve successful media and TV translations.

Translation Services for Media and TV

With the rising demand for ‘instant’ global news, media and TV, consumers now expect translations to be available in their native language simultaneously to their release in the original language.

This requires translation, fast.

However, language is only part of the process and if consumers are viewing the end product, as they would with a film, TV show, or YouTube Video, then factors such as, locations, food, colours, names, animals, sense of humour, and more, must be similarly converted to fit with the new audiences’ perception of the norm.

This requires localization.

Translation and Localization services are essential in a global arena where international media and TV companies must form valued connections with regional audiences.

Translation and Localization

There are distinct differences between these two services and it is essential to understand these so that the correct service is utilized and audiences are satisfied with the end product.

• Translation – this is predominantly a word/language-based service which adapts one language (the source) to another (the target). It works well in instances when a fast turnaround is required, or for text-only documents such as, news articles. Translations might either adapt the text to ensure the original meaning is maintained or be a word-for-word adaption.

• Localization – localization adapts every factor to fit with an audiences’ expectations. For instance, aspects which are symbolic or hold a particular connotation for an audience would be adapted to give a better cultural fit. Factors such as, humour, colour, food, place and character names, or elements which may be censored or considered inappropriate in some countries are changed so they are more suitable for the specific viewing audience.

• Transcription – this service uses translation and is the process of adapting audio files to a written format. It can be useful in instances where the entire source is required without losing any information or material.

• Subtitles – can be either translated or localized, depending upon their use and particular requirements. The spoken word (or text) is converted and condensed to allow for the viewer’s speed of reading and to guarantee the subtitles and images are aligned.

In a sector driven by audience appeal and consumerism, meeting the expectations of your audience is vital for success and the above language services help to ensure this.

Media and TV Translations from Creative Word

We have been offering quality language services to the media and TV sector for almost two decades and have worked with international and local companies such as, CNN and MBC.

Working closely with clients to fulfil, or exceed, their expectations, we offer a holistic service that encompasses translation, design and digital technology.

Our linguists, translators and designers are industry experts and our processes are ISO accredited.

Contact us now to discuss your project or view our services here.

The post Your Guide to Translation Services for Media & TV Industry appeared first on Creative Word, Dubai.